Preeti Vasudevan

Sector Agriculture & Allied

Modal For Profit

Status Active

Year Jan 2019

StoreKey Solutions Pvt. Ltd.

StoreKey is a platform that acts as a technology-enabled sales and distribution network for farmers, millers, wholesalers, retailers, distributors and manufacturers operating in:
Commodities: Unbranded agro commodities produced by millers. Example: Pulses, Grains, Flour, Groundnut, Jaggery, etc.
Value-Added Commodities (CPGs): Unbranded agro-processed foods produced by local SMEs
Example: Salted Peanuts, Chikki, Fryums, etc.
Through the platform, retailers can increase income by discovering goods at lower prices and by accessing new sellers offering comparable goods. Retailers can compare two commodities on established parameters, evaluate a commodities’ quality without being physically present in the market and can get trustworthy recommendations from their network. They can buy from the most optimal vendor since they have access to seller- agnostic lines of credit.
On the other hand, sellers can increase their sales by directly pushing their product to retailers and can extend credit to new retailers and report defaulters to assess repayment.

Sustainable Development Goals

About the Social Entrepreneurs

Preeti has a BSc. in Electrical Engineering from the University of Illinois Urbana-Champaign. Prior to setting up StoreKey, she was a finance professional with Merrill Lynch and Sahara India Pariwar.